I Grow Beauty & Fragrance Brands With Email Strategy That Actually Converts
Built for beauty. Backed by strategy.
Designed to grow your list, boost LTV, and increase revenue - without touching ad spend.
“Huge jump in sign-ups ( 1.6% -> 7.7%->13.3%). Beautiful emails. More conversions. Effortless process.”
— Jordan Pearce, founder of WILDRACE
TRUSTED BY
MiraMé
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Lab Lounge
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Innacos Labs
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WILDRACE
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MiraMé • Lab Lounge • Innacos Labs • WILDRACE •
Done-For-You Email Marketing For Beauty & Fragrance Brands
More Revenue, More Captured Leads
It starts with smarter pop-ups — I’ll help you grow your list with the right subscribers.
Then I design and manage high-performing flows and campaigns that convert new visitors, re-engage lapsed customers, and increase lifetime value — all without relying on constant discounting.
Emails That Feel Like Your Beauty Brand
From copy to design, every email matches your brand's tone, visuals, and voice — so it builds connection and sells, without sounding off-brand or overly salesy.
Done-for-You Setup That Saves Time
I handle the strategy, copy, design, pop-up, and Klaviyo setup — so you don’t have to worry about tech, tagging, or formatting. Just approve and go.
Email Portfolio
(Includes independently developed concept pieces.)
The 3-Part System for Growing Your Beauty Brand with Email
1) Built-On-Brand From the Start
We’ll audit your current setup (or start from scratch), then create a strategy tailored to your products, customers, and goals. From pop-up forms to welcome flows, every piece is crafted to reflect your brand’s voice and visual style.
2) Email Systems That Convert
I’ll write, design, and build the automated flows your store actually needs — welcome, abandoned cart, post-purchase, and more — plus ongoing campaign support for launches, promotions, and restocks.
3) Built-In Testing, Zero Guesswork
I’ll monitor performance, A/B test what’s working, and refine your email strategy over time. No more guesswork— just data-backed improvements that drive more conversions.
Done-for-You Email Marketing
The Process From Setup to Send
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I’ve helped brands like Wildrace and Scarlet boost mobile pop-up conversion rates from 1.6% to 13.3% and 2.6% to 11%, respectively.
That translates into a huge level of list growth each month - without spending an extra cent on your ads or social media strategy.
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Includes 3–4 custom campaigns per week, tailored to your brand, customers, and sales calendar.
Plus, a full (re)build of your 8 essential email flows:
Welcome flow
Cart abandonment flow
Checkout abandonment flow
Site abandonment flow
Product abandonment flow
Post purchase flow
Winback flow
Sunset flow
Every email is designed to convert, with on-brand copy, mobile-first design, and clean segmentation included.
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Whether you're starting from scratch or switching platforms, I’ll fully set up your Klaviyo (or ESP) account - from branded templates and foundational flows to smart segmentation and backend integrations.
Once you're live, I handle all ongoing management: keeping your deliverability clean, flows optimized, lists healthy, and all those confusing settings properly configured - so you can stay focused on running your business.
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I don’t just set things up and walk away. I use data to continuously assess what's working, what's not, and how we can make your email marketing convert even better.
I run ongoing A/B tests across pop-ups, subject lines, CTAs, send times, flows, and more - so every single part of your email marketing improves over time.
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I’ll plan and map out a full email campaign calendar around your product launches, seasonal sales, customer milestones, and key calendar holidays like Mother’s Day, Black Friday, and beyond - so you’re never scrambling for ideas or sending last-minute campaigns.
Each week’s emails are strategically timed, fully on-brand, and built to convert - without blasting discounts or burning out your list.
Instead, I craft content your audience actually wants to open, click, and engage with.
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With a background in beauty market research and copywriting, and a focus exclusively on email marketing for beauty and personal care brands, I bring more than emails - I bring category insight.
You’ll get ongoing access to strategy consulting grounded in beauty-specific trends, shopper behavior, and brand positioning - so your emails don’t just convert, they feel fresh, relevant, and in sync with what your customers actually care about right now.
Email Strategy & Design For WILDRACE
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“Working with Laura was well worth it.
In addition to helping with our SEO strategy, she transformed our email marketing from almost nothing into a proper system — refining our pop-up form and creating beautiful welcome emails that drove a big increase in subscribers.
Since implementing her email pop-up strategy, we’ve seen a huge jump in sign-ups and are already noticing more conversions through the welcome flow.
Laura made the process effortless, and we wouldn’t hesitate to recommend her if you want to improve your emails or website.”
- Jordan Pearce, founder of WILDRACE
When I started working with Wildrace, their pop-up was converting at just 1.6% — barely capturing any of the traffic they were paying for.
After implementing my strategy, the pop-upconversion rate jumped from 1.6% to 7.7%.
That’s a 381% increase — effectively capturing nearly 5x more leads from existing traffic.
From 1.6% to 13.3% - A 731% Increase In Mobile Sign Ups
But we didn’t stop there. With further testing and strategic redeisgn, I pushed conversions even higher — achieving a 13.3% opt-in rate on mobile, their highest-performing channel.
For most small businesses, a jump in conversions like this can be the difference between capturing a handful of emails a week… and building a list of hundreds or thousands each month that grows on autopilot. For larger brands, it will have an even more dramatic effect.
From 2.6% to 6% - Then to 11% Conversions Overnight With a Strategic Redesign
Scarlet’s original mobile pop-up was converting at just 2.6% on average.
After a few small but strategic initial tweaks, I lifted it to 5–6%. Then, with a complete revamp of the offer framing, copy, and design — it jumped to 11% overnight on days with identical traffic.
Contact Me
Fill out the contact form or email laura@contouredcontent.com to get in touch!
