Email Strategy, Copy, & Design For Beauty And Fragrance Brands
—built for beauty, backed by strategy.
“Huge jump in sign-ups ( 1.6% -> 7.7%). Beautiful emails. More conversions. Effortless process.”
— Jordan Pearce, founder of WILDRACE
TRUSTED BY
MiraMé
•
Lab Lounge
•
Innacos Labs
•
WILDRACE
•
MiraMé • Lab Lounge • Innacos Labs • WILDRACE •
Done-For-You Email Marketing For Beauty & Fragrance Brands
More Revenue, More Captured Leads
It starts with smarter pop-ups — I’ll help you grow your list with the right subscribers.
Then I design and manage high-performing flows and campaigns that convert new visitors, re-engage lapsed customers, and increase lifetime value — all without relying on constant discounting.
Emails That Feel Like Your Beauty Brand
From copy to design, every email matches your brand's tone, visuals, and voice — so it builds connection and sells, without sounding off-brand or overly salesy.
Done-for-You Setup That Saves Time
I handle the strategy, copy, design, pop-up, and Klaviyo setup — so you don’t have to worry about tech, tagging, or formatting. Just approve and go.
Email Portfolio
(Includes independently developed concept pieces.)
The 3-Part System for Growing Your Beauty Brand with Email
1) Built-On-Brand From the Start
We’ll audit your current setup (or start from scratch), then create a strategy tailored to your products, customers, and goals. From pop-up forms to welcome flows, every piece is crafted to reflect your brand’s voice and visual style.
2) Email Systems That Convert
I’ll write, design, and build the automated flows your store actually needs — welcome, abandoned cart, post-purchase, and more — plus ongoing campaign support for launches, promotions, and restocks.
3) Built-In Testing, Zero Guesswork
I’ll monitor performance, A/B test what’s working, and refine your email strategy over time. No more guesswork— just data-backed improvements that drive more conversions.
Done-for-You Email Marketing
The Process From Setup to Send
Email Strategy & Design For WILDRACE
(click to expand)
“Working with Laura was well worth it.
In addition to helping with our SEO strategy, she transformed our email marketing from almost nothing into a proper system — refining our pop-up form and creating beautiful welcome emails that drove a big increase in subscribers.
Since implementing her email pop-up strategy, we’ve seen a huge jump in sign-ups and are already noticing more conversions through the welcome flow.
Laura made the process effortless, and we wouldn’t hesitate to recommend her if you want to improve your emails or website.”
- Jordan Pearce, founder of WILDRACE
After implementing my exact advice, WILDRACE’s pop-up opt-in conversion rate jumped from 1.6% to 7.7%.
That’s a 381% increase — effectively capturing nearly 5x more leads from existing traffic.
From 1.6% to 7.7%: 381% Growth in Email Opt-Ins
Contact Me
Fill out the contact form or email laura@contouredcontent.com to get in touch!
