We’ll audit your current setup (or start from scratch), then create a strategy tailored to your products, customers, and goals. Whether you’re building from zero or switching platforms, we’ll fully set up your Klaviyo (or ESP) account — including branded design, foundational flows, smart segmentation, deliverability appraisal and improvement, and backend integrations.

Once you’re live, we handle all ongoing management — keeping your deliverability clean, flows optimized, lists healthy, and every technical setting properly configured, so you can stay focused on running your business.

We manage your entire email system end-to-end — strategy, copy, design, pop-ups, and Klaviyo setup. You won’t need to worry about tech, tagging, or formatting. Just approve and go.

We don’t just set things up and walk away. We continuously assess performance data to identify what’s working, what’s not, and how to make your email marketing convert even better.

We run ongoing A/B tests across pop-ups and campaigns — ensuring every part of your email ecosystem improves over time.

It starts with smarter pop-ups. We’ll optimize your acquisition funnel to grow your list sustainably — helping you earn more from email every month.

We’ve helped beauty brands like Wildrace and Scarlet boost mobile pop-up conversion rates from 1.6% → 13.3% and 2.6% → 16%, driving consistent list growth without increasing ad spend.

That translates into significant, sustainable list growth each month — without spending an extra cent on ads or social media.

We build (or rebuild) your 8 essential email flows:

• Welcome flow

• Cart abandonment flow

• Checkout abandonment flow

• Site abandonment flow

• Product abandonment flow

• Post-purchase flow

• Winback flow

• Sunset flow

Every flow is written, designed, and segmented for performance — mobile-first, visually cohesive, and crafted to reflect your brand’s tone, voice, and visual identity.

We design and manage high-performing flows and campaigns that convert new visitors, re-engage lapsed customers, and increase lifetime value — all without relying on constant discounting.

We plan and execute your full campaign strategy, including 3–4 custom campaigns per week tailored to your brand, customer behavior, and seasonal sales calendar.

We’ll map out a complete campaign calendar around product launches, promotions, holidays, and key brand moments like Mother’s Day and Black Friday — so you’re never scrambling for ideas or sending last-minute campaigns.

Each email is strategically timed, fully on-brand, and built to convert — without blasting discounts or burning out your list. Instead, we craft content your audience actually wants to open, click, and engage with.

With a background in beauty market research and copywriting, and a focus exclusively on email marketing for beauty and personal care brands, we bring more than technical expertise — we bring category insight.

You’ll get ongoing access to beauty-specific strategy consulting and support, grounded in trends, shopper psychology, and brand positioning.

The result? Emails that don’t just convert — they feel fresh, relevant, and deeply aligned with what your customers care about right now.