Strategic analysis on the economics and psychology of beauty brand retention.
Prestige beauty grew 4% in 2025 and mass grew 5% - but the detail underneath the headline tells a more interesting story about what's actually driving consumer spending.
Read ArticleCold audiences used to covert in 7 touchpoints. Now it takes 20+. Here is the economic reality driving the hesitation and how your email strategy needs to adapt.
Read ArticleThe definition of 'premium' beauty is shifting from brand heritage to demonstrable outcomes. If your email strategy relies on status rather than results, you're going to struggle.
Read ArticleDuring economic downturns, the instinct is to discount. But looking at the data, the brands scaling right now aren't the cheapest, they are the ones handling consumer objections best.
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