Case Studies & Kind Words

Results Backed by
Real Beauty Founders

Kind words from beauty brand founders and partners we've helped scale.

"I found Laura by accident, and she turned out to be the person my business needed. Before her, a few "experts" had worked on our eDM program. The advice was inconsistent, the setup was messy, and the results didn't reflect the time or cost. Laura began with a full audit. She reviewed every flow, campaign, and segment. She flagged what was broken, what was worth keeping, and what needed to be rebuilt. Her plan was clear and easy to follow.

Within a month, open rates increased by 30 percent and revenue from automations doubled. She tested, refined, and kept improving until things worked. She also uncovered major issues no one else had seen. We were emailing audiences that shouldn't have been contacted due to compliance settings, and hundreds of customers weren't syncing between Shopify and Klaviyo. She fixed every one of them. Laura worked independently but always kept me informed. Every change had context and purpose. She made sure I understood the systems so I could manage them myself. That level of transparency and respect is rare. Laura works like an extension of your team, with the precision of someone who has built dozens of programs before. Her impact has been huge. She brings structure, clarity, and real results. I trust her completely and would recommend her to anyone managing email for a growing brand."

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Jo Barry

Owner, Scarlet Period

"Working with Laura was well worth it. In addition to helping with our SEO strategy, she transformed our email marketing from almost nothing into a proper system – refining our pop-up form and creating beautiful welcome emails that drove a big increase in subscribers. Since implementing her email pop-up strategy, we’ve seen a huge jump in sign-ups and are already noticing more conversions through the welcome flow. Laura made the process effortless, and we wouldn’t hesitate to recommend her if you want to improve your emails or website."

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Jordan Pearce

Founder, WILDRACE

"Laura is an absolute pleasure to work with. The clarity in communication and turn around is top notch. We absolutely love having her a part of the team!"

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Tanya Abriol

Celebrity Hairdresser & Co-Founder, MiraMé

"Working with Laura was such a seamless and creative experience. She instantly understood Naytrual Beauty's tone and visuals, bringing our email marketing to life from concept and design to copy and Klaviyo setup. Everything felt completely on-brand, elevated and effortless - she made the whole process easy and impactful. I can't wait to work with her on future campaigns!"

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Nelly Ballo

Owner, Naytrual Beauty

"We have thoroughly enjoyed working with Laura! She is very responsive, fast, and thorough in both her research and follow through."

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Megan Cox

Owner, Innacos Labs